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Trusted Choice

Co-Brand Your Agency

Trusted Choice is the national marketing brand used exclusively by Big "I" members to help consumers understand the value that an independent insurance agent offers: choice, customization, and advocacy. Trusted Choice is designed to enhance your agency's branding efforts and advertising, not take the place of it. Co-branding with the nationally recognized Trusted Choice logo positions you as a premier agent and conveys a level of integrity, trust and expertise.


  • Licensed use of the logo and Pledge of Performance
  • Free, customizable advertising materials including digital, radio, TV, social media, print, and direct mail
  • Earn money back on your advertising spend through the Trusted Choice Marketing Reimbursement Program
  • Listing on agency locator and qualified referrals via
  • and much more!